Ryan Charleston : CV

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Content Marketing

Creative Thinking

CRM Admin / SaaS

Lead Generation

Marketing Strategy

Sales Enablement

Sales Strategy

Social Media



Tempe, AZ

Arizona State University

  • Bachelor of Science, Business Administration - Real Estate
  • Certificate - Small Business & Entrepreneurship

Costa Mesa, CA

Orange Coast College

  • Associates Degree,
    Business Administration

Phoenix, AZ

High Tech Institute

  • Associates Degree Architectural/CAD Drafting


Advertising: Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram

Analytics: Google Analytics, Google AdWords, Tableau

CRM: Salesforce, Zoho, Pipedrive, Hubspot

Design: Adobe CC, Illustrator, Photoshop, InDesign, Acrobat

Marketing: MailChimp, Active Campaign, Mailerlite

Microsoft: Excel, Word, PowerPoint

Social: Sprout Social, Hootsuite, Buffer

Web: WordPress


2018 AUG - 2021 MAY
Polyient Labs

Business Development & Marketing Director (Blockchain/Crypto)

• Developed social media, advertising, content and influencer outreach strategies • Managed marketing data collection, reporting + analytics while advising on blockchain/crypto trends • Customized and maintained Pipedrive CRM instance for business development team • Efforts lead to investments in 10 crypto startups and over $800k in NFT sales

2017 AUG - 2018 JUL

Social Media Marketing Manager (Blockchain/Crypto)

• Lead the creation and distribution of marketing/social content and email marketing campaigns • Built and customized Pipedrive CRM instance and trained sales team on CRM and sales protocols • Managed marketing analytics/reporting, community growth and marketing automation strategies • Helped grow a blockchain startup from 20 employees to 100 in 6 months and raised over $1M in an ICO

2016 MAY - 2017 JUL

Product Marketing Manager (Digital Marketing Services)

• Managed product development cycle, documentation, pricing and SOPs for suite of digital marketing products including websites, mobile apps, digital displays, and touch screen kiosks • Renamed and rebranded the company, including design of a new logo, website, infographics and products • Built and managed sales/marketing systems with Proposify, Pipedrive and several other SaaS tools • Helped close $250K+ in revenue from Sandals Resorts, Macys, and City of San Francisco travel bureaus

2014 DEC - 2016 APR
Prescio Consulting

Sales & Marketing Manager (Banking / Fintech)

• Lead the strategic direction of sales and marketing operations and upgraded existing systems • Built and managed company website/blog, content creation and distribution • Managed 1 research employee and trained him on principles of prospecting and lead generation • Rebranding efforts directly lead to a 10% increase in new business leads and brand awareness

2013 MAR - 2014 NOV
Bitcorati (Sold, 2014)

Founder/CEO (Blockchain/Crypto)

• Developed initial startup idea, business and marketing plan, and established Delaware C-Corp • Designed and built website and all branding and marketing materials • Attracted global exposure through 7 industry publications • Attended 6 Bitcoin conferences; guest speaker at Bitcoin conferences in Miami and New York • Published 2 YouTube video series on Bitcoin thought leadership and blockchain entrepreneurs • Acquired 35k unique visitors with #1 spot on Hacker News for a blog post written in October 2013. The article predicted 1 • Bitcoin would be worth $10,000 by October 2018, a milestone achieved 1 year early.

2011 NOV - 2013 NOV
eBay Enterprise

Marketing Analyst (eCommerce/Adtech)

• Managed lead generation efforts and sales pipeline, worked with CRO to enforce sales protocols • Developed competitive analysis wiki that was used by sales team to optimize their sales pitches • Submitted patent app to eBay Innovator’s Program for user-generated mobile ad network • Evangelist and early supporter of Bitcoin and digital currencies within eBay and PayPal • Supported a 40-person sales team with 20k+ accounts as a Salesforce.com admin • Marketing strategies lead to 75% reduction in customer acquisition costs (cost-per-lead)

2012 SEP - 2013 FEB
Adpressive (Sold, 2014)

Founder/CEO (Adtech)

• Responsible for all aspects of business setup, project management, strategic planning, web design, marketing, and business development • Sourced and managed all content, distribution, and worked with an international team of contributors to conceive of, design and build a unique digital presence • Achieved over 1 million views on YouTube channel within first 3 months publishing video content


2011 MAR - 2011 AUG
Bulbstorm (Acquired by HelloWorld)

Business Development Manager

• Assisted company executives in business development efforts, prospecting and lead generation • Conducted research and analysis on social media and social networking trends • Built, customized and maintained CRM and sales lead process as Salesforce admin • Managed ad campaigns in Google AdWords, Facebook and email marketing systems

2010 MAR - 2010 NOV
Vaultware (Acquired by MRI Software)

National Account Executive

• Conducted 50+ B2B sales calls/day; presenting product pitches to CMOs and CTOs at commercial real estate management companies • Developed and nurtured client and prospect relationships as expert user of Salesforce CRM • Responsible for ongoing industry education and research, tracking real estate technology trends, competitive analysis and reporting

2009 NOV - 2010 FEB
Gray Residential

Leasing Consultant

• Conducted sales tours for prospective residents at an A-class luxury apartment community • Supported management leasing efforts with inbound/outbound calls and e-mail correspondence • Organized field marketing events and proposed ideas to corporate management that made use of new technology to improved resident retention rates

2008 NOV - 2009 JUN
Alliance Residential Company

Business Analyst

• Traveled to locations throughout the southwest United States to conduct on-site property audits, examined income statements and prepared financial documents for property acquisitions • Analyzed multifamily property performance and produced Excel budgets for VP of Operations • Built, customized and administered Salesforce CRM and trained national sales team on sales processes

2005 OCT - 2009 DEC
Urban Real Estate Ventures


• Raised capital from 2 private investors and built my first profitable business • Closed on the sale of over $4 million in real estate during a severe recession • Responsible for all aspects of business formation, idea conception, marketing, and web design • Published in-depth insights on urban lofts, condos, and high-rise, mixed-use developments • Completed several research reports and feasibility studies for local real estate developers

2005 SEP - 2008 FEB
Hendricks & Partners (Acquired by Berkadia)

Senior Research Analyst

• Wrote national reports for multifamily real estate industry including the writing of national forecasts • Trained and coached entry-level researchers as research department lead • Responsible for developing marketing brochures, presentations and ad-hoc reports and analysis • Assisted brokers in the sale of over $200 million in multifamily real estate assets (2005 - 2007) • Received 2 promotions during tenor with company; Employee of the Month (June 2007)


2005 OCT - 2009 DEC
Urban Realty & Development

Sales & Marketing Associate

• Advised real estate clients on market conditions and pricing for urban real estate as a licensed Realtor • Produced feasibility studies on over $1 billion in real estate developments for local developers • Managed web design and development, SEO, digital advertising and marketing campaigns

2004 SEP - 2005 SEP
Colton Commercial

Research & Marketing Associate

• Researched commercial property and owner information, designed newsletter templates, marketing brochures and postcards for marketing campaigns • Developed sales listing packages for real estate brokers and assisted with marketing and prospecting campaigns

2003 FEB - 2005 MAY
Nature's Great Distributors (Sold, 2005)


• Responsible for business entity setup, business and marketing plan development, research and analytics, web development and all business operations • Executed online marketing campaigns in Google AdWords and several other marketing channels • Collaborated with web developers and product suppliers domestically and internationally

1998 DEC - 2000 MAY
Stevenson Systems

Architectural CAD Draftsman

• Created and modified architectural blueprints, converted existing documents into digital architectural plans. • Produced and enhanced CAD drawings with BOMA area calculations for commercial property management clients. • Worked directly with senior draftsman and company CEO on all field surveys.